Ocala Culinary Festival
Create sustained, active interest and engagement in the Ocala Culinary Festival for the very first debut event.
The Ocala Culinary Festival was first debuting in Ocala in the spring of 2017, and believed that the best way to reach the largest amount of people would be by showcasing the talents and the festival’s purpose. The Ocala Culinary Festival approached Moy Media to build their brand, attract an audience, and generate interest. A video production heavy campaign followed, culminating in a highlight video of both the lineup of chefs and everything to expect from the Ocala Culinary Festival. Exploding in virality, the highlight video organically reached over 100,000 viewers in Ocala and the nearby surrounding areas, surpassing the projections 50 times over.