Make the new Facebook algorithm work for your business with video

by Moy Media

Facebook is putting social back in social media. But what does that mean for your company?

A new Facebook algorithm has a lot of companies wondering how to brave the seas of change, as Facebook pushes for meaningful interactions between people and a less passive experience between users.

While upfront these changes seem to be pushing out businesses and paid media, this is actually a great opportunity for companies to use the algorithm to be more connected to their current and future customers.

Mark Zuckerberg’s goal for Facebook is to create genuine interactions between people — content that receives more shares, likes, and comments. For businesses, this means your content should use a two-way approach when engaging audiences. This kind of approach will create a dialog between users, creating a more engaging atmosphere around your content.

Video content reigns in superiority when it comes to content on Facebook. This in part to high engagement rates and views on videos. Facebook is even looking to expand their video platform.

Facebook focuses on meaningful content

While embracing the waves of change on Facebook, it’s important that you equip yourself with the knowledge and motive to create content that will not only be engaging but also meaningful to its target audiences. Here are some ideas to help keep your brand at the forefront of consumer minds.

• When working with current trends or holidays, make sure your content is relevant to your community.

• Try an educational video about your brand or product that will foster trust in your brand.

• Cultivate a human connection while promoting your brand.

Video creates engagement

By now everyone is aware that Facebook rewards engagement. The most important thing you can do is make sure your content is user-friendly. Content has to be easy to understand, relatable, and also easy to view. Here are some ways to make your content more user-friendly.

• Create in square video format. Video format plays a huge role in how many people watch your video, how long they watch it, and if they stay engaged or not. Square video format outperforms landscape on all three accounts.

• Use text to cater to users using mobile apps. 85% of Facebook videos are watched with the sound off.

• Remember, using a captivating story that is relevant to the users will increase customer engagement. So use narrative users can connect with.

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