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NATIONAL PARTS DEPOT

CASE STUDY

CHALLENGE


To build an online marketing campaign that drives engagement with NPDs audience and brings awareness to the reenergized and inspired company.


The approach to National Parts Depot’s task of rebranding the successful business that they began 42 years ago in 1975 implemented videos as a way to reach a wider audience and engage with followers to build a strong, organic following. This led to the start of a campaign of 12 videos with great emphasis placed on National Parts Depot’s new business goal- to Make Your Dreams Happen. The results- approximately 2 million views across all platforms and an organic increase of 12,000 followers on Facebook in just 6 months. The videos on the Facebook page jumped from 2,000-3,000 views per video to averaging 75,000 views- one video reaching upwards of 1.1 million views. The main goal was to engage with followers and potential clients, building a strong, organic following that rebranded National Parts Depot as a reenergized, relevant, and inspired company with the refreshed goal to “Make Your Dreams Happen”.






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