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PERFORMANCE EQUINE

CASE STUDY

CHALLENGE


Performance Equine approached Moy Media with the task of standing out in a vast field of competitors.


Moy Media’s approach to marketing for Performance Equine, a local equestrian veterinarian’s office, was a little different. Focusing on digital storytelling, Moy Media created a narrative that shared the morals and motivations behind Performance Equine. Specifically casting people for the video that had a love for riding and caring for horses, Moy Media used that genuine love to engage with the targeted audience and began to build an online presence for Performance Equine, a brand new phenomenon for this local company that had no social media or online presence before. Just in the weekend of the initial launch, during the Kentucky Derby, the video received over 25,000 views. Performance Equine’s video is currently sitting at over 65,000 views.

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