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ZONE HEALTH AND FITNESS – SANTA GETS SWOLE

CASE STUDY

CHALLENGE


Zone Health and Fitness approached Moy Media with the desire to create a large audience, quickly. The virality driven campaign that followed was vastly successful due to specific targeting and timing.


The three video campaign designed for Zone Health and Fitness focused on increasing awareness of the business by taking their social media to the next level through viral videos. The best received of the three videos in the campaign was “Santa Gets Swole”. The approach taken was to strategically time the release of the video to right before the New Years “Gym Rush” of New Years Resolutioners. Getting ahead of the curve, this video reached virality and spread Zone Health and Fitness across multiple different platforms, boosting both awareness and engagement. The video received over 100,000 views, and resulted in a sharp increase in membership.

Check out our other Zone Health and Fitness Videos.

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