Nearly 5 years later, Snapchat realizes people might want to know who is watching their stories.
Snapchat has a bad rap when it comes to the creator community. An often times neglected community, is now becoming Snapchats main focus in 2018 đand itâs starting with a bang. Starting now, creators with large followings or official stories will be able to see new analytics. Something Snapchat hopes will be a game changer for the platform.
The new analytics will include total story views, audience engagement, demographic and their interest. It allows creators a bigger insight into who is viewing their content so they can tailor their content accordingly.
While the analytics can be used in a myriad of ways, it has a lot of promise for content creators and businesses. For instance, while most health clubs wouldnât care if you have a total of 300,000 views a day, they may find it mutually beneficial if they see you reach people in their 20-30s who are interested in fitness.
This update is coming weeks after Snapchat announced it will allow users to share content outside of the mobile app. Which will expand the viewability of content created on Snapchat.
photo by Marketing
Analytics are new to Snapchat, and before now were something Snapchat always failed at. Creators use to only have a daily story view count that you would have to screenshot and provide to prospecting clients and sponsors.
This is a smart move on Snapchats part. Snapchat was losing to the Facebook-owned Instagram and YouTube, by having a lot of its creators abandoning ship when itâs competitors had more benefits and support.
While this is a great move forward when it comes to creators and influencers, the company is still under fire for its recent update that changed the interface.
Yet, Snapchat is sticking to its guns đwhich seems like a smart move.
Many social media networks have gone through changes with massive backlash similar to what Snapchat is facing now. In 2016 Instagram had what the New York Times called, âThe Great Instagram Logo Freakout of 2016,â which had users protest and demand change. The logo never reverted back, and Instagram is one of the top social media platforms to date.
In 2012 when Facebook changed their walls to timelines it nearly broke the internet, with less than 10% of users approving of the change.
Through all the turmoil and change, each platform has grown and thrived, even with weeks of initial outlash from the general public.
While Snapchat is bracing for the waves of change, their goals are set in the right direction for creators and users alike. Proving the social media guru isnât going anywhere anytime soon.