Snapchat is investing in more diverse advertising strategies to help brick-and-mortar companies advertise through their platform. It seems in 2018 brick-and-mortars have been Snapchat’s main focus, as they come up with new ways to help businesses use their platform more successfully. Business owners can now create target ads in Snapchat that are based on a radius around a specific geographic … Read More

If I was to go up to most business owners and ask them “Hey, do you know what Twitch is?” Most will probably just look at me confused, and the small percentage that answer would say something about Drake playing some game on it. But Twitch and online platforms similar to it, like YouTube, should be on everyone’s radar and … Read More

Every business owner wants to create ads that are successful, and sometimes navigating Pay-Per-Click (PPC) can be a bit daunting, especially when it comes to Google AdWords, the king of all PPC. Don’t fear, understanding Google AdWords, and where your business stands in your industry is easy enough. We’ve broken down the system to help you navigate and plan your … Read More

On February 19th, 2018 the #KFCCrisis was born. This happened when KFC ran out of chicken and 600 out of 900 of their stores across Britain were forced to shut down. This didn’t just cost KFC money, it also created a social media meltdown. And this social media meltdown, and how KFC reacted, is something all business owners can learn … Read More

If you’re looking to gather leads for your business, look no further than landing pages. Landing pages are a simple, free, and easy to use method to attract a different audience, generate leads, and turn those leads into customers. While landing pages are often used in marketing campaigns, they are also great devices for business owners who need an alternative … Read More