Most business owners know that social media is essential to having their business thrive in a digitally obsessed world. Yet, most aren’t utilizing social media to gain the most benefits from the platforms.
Business owners who commit to spending time on their companies profiles and treat it more like a priority than a side project actually have a higher success rate on social media.
If you haven’t committed to spending time on your profile, or only rely on a digital marketing company to benefit from social media, here are some factoids that you will find helpful to better understand why your voice on social media is imperative in your brands’ marketing campaign.
Create Relationship Capital
There is no better tool to connect with and learn from customers than social media.
A strong social media presence creates brand loyalty. By having your voice, your own personal touch, on social media you will be getting into the heart and soul of real relationship building with customers. Social media is where people go to connect not just with their loved one, but also brands they love.
Texas Tech University did a report which found that brands with active social media profiles have more loyal customers. This is in part to the engaging and interacting aspect of social media. By having conversations with those who leave comments and creating engaging content for viewers you seem less like a cold, distant, corporation and instead of a more personal and unified group of people who share a vision.
This is crucial to social media marketing campaigns, and something that can only be executed when you spend some time building a community out of fans of your brand. Something that only comes from quality time spent with users, as opposed to just posting ads to generate targeted leads.
Turn customer complaints into brand loyalty
Through social media you can turn something ugly like negative reviews and comments, into something positive. You can do this by responding to problems immediately.
If there’s an issue, you would want to know about it right away, and with social media, it makes it a whole lot easier to address and fix issues.
CBS News reported a study on how customer complaints can improve business. By addressing the issue as soon as it arises you are building a trusting relationship between you and your customers that will prospect to long-term fans of your brand.
On the flip side, if complaints go ignored most consumers won’t hesitate to rant online or in person to anyone who will listen, which in turn hurts your business.
Being personally connected to customers will provide you with the knowledge of how to grow your company.
Customer complaints are also a great way for you to learn. Let’s be honest, most people aren’t going to always be so upfront with issues when it deals with your company. Online it’s a completely different beast. People will tell you exactly the how and why of what is wrong. While this might seem terrifying, it’s actually a great learning experience. You can take that feedback and make changes to improve your business.
Enhance brand image and awareness
By using platforms such as Facebook, Instagram, and Twitter you are giving your company a voice. By communicating the meaning of your brand and sharing your story, you can foster an emotional connection with users, converting them to customers.
The best voice created for your brand is yours. Your business is something you created, it’s something you should be proud of and have put a lot of heart and soul into, let that be seen throughout your social media profiles.
The digital world is a pretty transparent place, and users definitely know when a company relies purely on a digital marketing company, and one that balances both personal and campaign post.
Having a voice that resonates with users will not only create brand image and awareness, but also brand loyalty.
When consumers make a purchasing decision among different options, they are more likely to select a product they are familiar with. Did you know that 74% of online adults use social media? By leveraging a more personal social media presence you can increase your brand awareness, making sure your service or product is the first on their mind when they go to make a decision.
As a business owner, it is imperative for you to take a more personal touch on social media. And don’t forget 𑁋social media is fun! When your voice is on social platforms you’ll find customers that you didn’t know existed, and also customers who didn’t know you existed will find you.